You should select a qualitative methodology that is best suited for answering your research questions. There are more methodologies than what I’ve listed here, but here are some examples. There are many methods of qualitative data collection methods, and each have their own unique advantages and disadvantages. Analysis deals with words, meaning, and interpretation.
Qualitative research is research that utilizes non-numerical from methods such as observations, in depth interviews, or focus groups, or by analyzing content such as documents, or records.